Turning Heads on Sandgate Road – Harry’s Famous Sausage Lighting Upgrade

When your goal is to grab attention from a busy road, lighting has to work harder and brighter. For Harry’s Famous Sausage, the brief was simple: make it impossible to miss. The result is a bold, high impact lighting upgrade designed to pull eyes straight off Sandgate Road.

We installed our classic G60 bulbs around the perimeter of the signage, tightening the spacing to just 0.15m per bulb. This denser layout creates a stronger visual outline and ensures the sign stands out day and night. The bulbs are fully programmable, with the ability to flash, fade on and off slowly, or remain static depending on the desired effect.

To add an extra layer of visual punch, we introduced a mustard neon line directly onto the sausage graphic. This glowing accent cuts through the surrounding environment and instantly highlights the hero element of the brand, creating a fun and unmistakable focal point.

The combination of animated festoon bulbs and vibrant neon transforms the signage into a moving, glowing beacon that does exactly what it was designed to do. It stops traffic, turns heads, and makes sure everyone knows Harry’s is open and ready to serve.

This project is a perfect example of how strategic lighting can dramatically increase visibility and brand presence without changing the sign itself.

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